Why a Master's in Marketing?
The MS in Marketing is the only degree type with an exclusive focus on marketing. Other programs provide a general business education with brief marketing specialization.
With an MS in Marketing at YU Katz, you will gain a breadth and depth of marketing knowledge that will give you a competitive edge in your career.
Learn the Science Behind the Skills
Marketing professionals with expertise in research-based techniques, traditional and emerging trends, and data-driven decision making are invaluable to today's businesses. Get ahead and maintain a healthy work-life balance with our online master's in Marketing.
Our MS in Marketing, offered through the AACSB-accredited Sy Syms School of Business, focuses on both traditional marketing and emerging digital marketing techniques, as well as their real-world applications. The program puts you on track to:
Master social, referral, and viral marketing; mobile and location-based techniques; digital advertising; SEO/SEM; and content-based marketing.
Earn a master’s degree from a top-ranked university in just 12 months with our full-time track, or 21 months with the part-time track.
Build a portfolio of work-ready projects and experiences that will impress future employers and demonstrate the equivalent of at least five years of work experience.